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Friday, 3 October 2014

End of Avenue 57 website ...

I have made a big grown up decision to shut down the Avenue 57 website. The reasons are plenty but for the most part it's lacking in enthusiasm and posts. I think Instagram has taken over with the quick burst of showing off what you wear and I am guilty of using that far more than my own website! The site is also old now, it's tired, it needs to be mobile/tablet friendly, it perhaps needs an app but for all that to happen it'll cost way more than my initial £25,000 investment. I've had a good run at it and it hasn't worked out but it's nothing to be sad about. No-one died, I've made a ton of new friends and I'm pleased I was able to help/inspire/encourage a few women along the way.

I wanted to say thank you to every single person that ever visited the site over the past (nearly) 3 years.

It aint over till the skinny lady sings - and this skinny little ass is not ready to sing yet!

I couldn't just leave my passion for helping women though. So I've set up a little group on Facebook where women can show off what they wear, talk about what they want, ask for styling advice and basically be everything Avenue 57 was meant to be but on a friendly platform that everyone is on anyway! It's a closed group so no-one can see what you post. Your friends will just know you are part of a group called Avenue 57. Since setting it up just over 48 hrs ago it's been crazy. Already more women posting what they're wearing and asking for help and where to buy this or that and what to wear with that and this - it's brilliant - I am back to being like a pig in sh1t !

If you love talking about clothes, buying clothes, showing off what you wear or are stuck in a rut and want some really lovely help and advice from other women then please do skip along to the group and request membership.

I'll still carry on with blogging (will be doing a weekly feature of those women who post in the closed group) and I have my shop and my part time work and the children and my husband and drinking wine! Some things will never change!

I'd better to a couple of visuals!




Fiona
xoxo
at

25 comments:

  1. CuratingMi3 October 2014 at 10:07

    End of an era Fiona :0( But I know it will have helped and inspired many women over the past 3 years....me included!! Judging by the FB group you already have a roaring sucess with it!! Thanks for everything you have done for me!! FB here I come!! xx

    ReplyDelete
    Replies
    1. Avenue 573 October 2014 at 14:30

      I am bowled over by the FB sucess - that is what I wanted A57 main site to be!!! I am also pleased to have met you online and in person and I look forward to in person again!

      Delete
  2. I won't wear sludge brown3 October 2014 at 11:53

    Love how you turn everything into a positive Fiona and how you always think out of the box. I reckon you're on to a winner here. Good luck Mrs xx

    ReplyDelete
    Replies
    1. Avenue 573 October 2014 at 14:30

      I don't do it intentionally - I just do it! Think the wine helps!

      Delete
  3. Dorothy Camper3 October 2014 at 13:31

    Aaahhh, you've supported and inspired me so much, Fiona, so thank you. The end of an era but new opportunities await. Well done, you. Lynne xx

    ReplyDelete
    Replies
    1. Avenue 573 October 2014 at 14:31

      Loved meeting you last year Lynne and look forward to a time when we might meet again (sound like a long lost lover)!

      Delete
  4. Unknown3 October 2014 at 14:05

    Oh Fiona just when I found you properly! Lots of luck for your new venture, just wondered why you chose to make it a closed group though? xx

    ReplyDelete
    Replies
    1. Avenue 573 October 2014 at 14:32

      Confidence and self esteem of members! I've had more posts on FB than A57 in a year!

      Delete
  5. What Lou Wore 3653 October 2014 at 21:52

    FB request sent :)
    Good luck with A57p2!x

    ReplyDelete
    Replies
    1. Avenue 574 October 2014 at 02:26

      Thank you! You will have seen that it's busy!!

      Delete
  6. Unknown3 October 2014 at 23:12

    Fiona, you've helped me to stop becoming a frumpy middle aged lady! The A57 ladies have inspired me to be a bit more daring and creative, thank you. It was a pleasure to meet you and some of the other lovely ladies last year. Here's to much success on FB (loving it already) xx

    ReplyDelete
    Replies
    1. Avenue 574 October 2014 at 02:30

      I was also that frumy lady and had to do something to drag myself out of the hole! I'm pleased it enabled other women to do the same #feelingproud

      Delete
  7. Alexandra Petersen4 October 2014 at 04:03

    if it is one of those things that was making you anxious when you are falling asleep at night, it is better to let it go. you are so right about how quickly things change, I am glad you are continuing with your blog though, your posts always make me smile xx

    ReplyDelete
    Replies
    1. Avenue 574 October 2014 at 04:04

      Thank you Alexandra, lovely thing to say! I wasn't getting anxious just 'there is no life left in it anymore' and so away with it!

      Delete
  8. Lynn5 October 2014 at 01:57

    HI Fiona, I wish you good Luck in your next venture. I was a member of the website and answered some questions but never posted a photo due to lack of confidence I am afraid, but I certainly got so much from seeing other ladies style. I won't be able to follow you now as I am not on facebook, but wish you all lots of luck. I will continue to read your blog which I have learnt a lot from as you have great style. Good Luck .xxx

    ReplyDelete
    Replies
    1. Avenue 576 October 2014 at 02:05

      Hi Lynn
      Thank you! I'm still doing the blog, twitter and instagram
      Fiona

      Delete
  9. Helen.by.instyle5 October 2014 at 11:29

    You have been marvellous and you will continue to be marvellous. Well done chicken and I am sure we will all have lots of fun over at FB A57. :0) Love H xx

    ReplyDelete
    Replies
    1. Avenue 576 October 2014 at 02:06

      Thank you! Already enjoying seeing you on Facebook!

      Delete
  10. Porcelina6 October 2014 at 01:57

    Hi Fiona, we've already spoken over email, but I wanted to add:
    1) £25,000?!! Seriously, you invested that?! I had no idea that such costs were involved. Blimey. I'm so sorry it didn't work out for you.
    2) Are you keeping the avenue57 twitter account? Because I hardly use FB and won't be joining the group on there, but could tweet pics instead! (I don't use FB because I have a personal account as well as my Porcelina one, and I can't switch between the two on my phone).

    Anyway, best of luck again for this new chapter!
    P x

    ReplyDelete
    Replies
    1. Avenue 576 October 2014 at 02:06

      Absolutely keeping twitter and instagram going as well as this blog. Thank you for your email :-)

      Delete
    2. Porcelina6 October 2014 at 02:47

      That's great then, I'll try and post to Twitter instead, and very occasionally I'll pop into FB to say hi!!

      I feel quite sad! But onwards and upwards! x

      Delete
  11. GlamRosie6 October 2014 at 11:51

    So sorry to read this post Fiona. But well done for giving it a go and will definitely hop on over to your FB page x

    ReplyDelete
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