Friday 17 August 2012

The Mumpreneur Conference & Awards 2012

No point in waffling on - let's jump right in:

For Immediate Release

Local "Mumpreneur" Reaches Finals of National Business Awards

Local mum, and entrepreneur, Fiona Blake, has earned herself a place in the final line-up of The Mumpreneur Awards, an annual ceremony aimed at celebrating parents throughout the UK who manage the difficult task of juggling business with family life. The mother of 2 from Newbury, Berkshire, runs Avenue 57, a website for women want friendly, down-to-earth advice on how to dress from the REAL experts: other women.

Fiona has been shortlisted for the Best Interactive Business Award, sponsored by Hero Media, which is open to businesses who physically work closely with clients, where interacting is an integral part of the job. Having launched Avenue 57 in March 2012 she has spent many hours in conjunction with other women building the website into a popular place that women come to be inspired by others in how they dress or to show their own daily look off, Fiona hopes to she has what it takes to walk away with the prize.

As well as being shortlisted for this category, Fiona is also in with a chance of winning the title of The Inspirational Business Mum 2012, sponsored by Viking, which will be awarded to the mum who is an inspiration to all women in business, and could walk away with a fantastic prize.

Having reached the finals of The Mumpreneur Awards, Fiona said "I am delighted to have been recognised for my achievements and am thrilled that so many women every day visit the website - some come to look, some post their looks and some comment on the looks that are posted - each woman uses the site on a level that is comfortable for them and all are welcome. I`m really excited to find out if I`ve won the award!"

Judging Fiona`s entry will be a panel of top entrepreneurs including Glamour Magazine`s Editor-In-Chief, Jo Elvin, but she`ll have to wait until 30th September, when the winners will be announced at The Mumpreneur Conference, sponsored by SageOne, being held at the Heart of England Conference Centre in Warwickshire.

This event is open to all parents who juggle family and business, and also for those interested in taking the plunge and starting up. Tickets prices start at just £40, and
can be purchased through the Mumpreneur UK website, where you`ll find a whole range of resources and information for business mums

To find out more about Avenue 57, please visit Fiona`s website

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Notes to Editors
1. For more information on Avenue 57, email Fiona Blake on
2. For more information on The Mumpreneur Conference & Awards 2012, contact Laura Rigney on 07855240442 or email
3. Photographs available on request


  1. Fantastic Fiona!!! So delighted to hear this - check you!! Fingers crossed xx